Filed under: Corporate Social (Media) Responsibility | Tags: ASUS, Asus 1005HA, ASUS service center Philippines, ASUS sucks, OrCom, Organizational Communication, Philippines, UP Manila
As a young consumer in the digital age, I have usually preferred your products compared to other brands. My first netbook was an ASUS (although yeah, you guys did come out with the first netbook–the ASUS EEE 701); my second netbook also came from your company. You know why? Because I honestly believed then that your company came out with the best price-per-performance-and-looks ratio than any other netbook manufacturer. More than that, the PC components I’ve owned that are ASUS branded–like the motherboard and optical drives–have usually been reliable enough to make me want to buy again, and even recommend ASUS to my friends.
Filed under: Corporate Social (Media) Responsibility | Tags: brands, internet marketing, marketing, new social media, OrCom, Organizational Communication, UP Manila
Subtlety is an art to master. If I want to sell a product, or engage my consumers, I don’t have to harass them by showing brand photos everywhere, or outlining points why my product/service is the most affordable solution. I can talk to my consumers about things related to my brand without saying standard marketing spiels.
Filed under: Corporate Social (Media) Responsibility | Tags: OrCom, Organizational Communication, UP Manila, viral marketing, viral video
I’m not a fan of YouTube. The few times I’d visit YouTube is when I have to upload videos for class, or when friends like Arvin Razon would send me links to hilarious–but good–music videos like Stars by Simply Red or Sweet Dreams by Beyonce. So when I was tasked to make a video viral for class, I felt totally clueless.
So like any Netizen my age would do–I googled for inspiration.
Filed under: Corporate Social (Media) Responsibility | Tags: crisis, crisis communication, crisis management, donation drives, Filipinos, help, hotlines, how I can help, Metro Manila, NDCC, Ondoy, OrCom, Organizational Communication, Philippines, Red Cross, rescue, storm, tropical storm, typhoon, UP Manila
While I am tempted to rant about how our politicians can use a good crisis management plan like what Dr. Ronald Henson talked about yesterday at UP Manila Organizational Communication’s conference on Shifting Paradigms, Changing Mindsets, I know now is not the proper time. I’d much rather take part in helping manage the crisis that is Typhoon Ondoy (also known as the stupidly-named typhoon that is ruining Filipino lives [in a scale that hasn’t been witnessed since 1967] as I type).
Here’s how we can help–
Filed under: Corporate Social (Media) Responsibility
Watch Jhe, senior at UP Manila, become Korean for her Korean crush. 🙂
Filed under: Corporate Social (Media) Responsibility | Tags: new social media mistakes, OrCom, Organizational Communication, Philippines, UP Manila
Dear Philippine companies that want to use, or are using new social media:
I love new social media; I love companies more when I discover that they attempt to make conversations online. Beyond corporate news, product releases, and other static content in company websites, I laud efforts to make meaningful connections with old, new, and possible customers. But for corporations who have been in business longer than I have been whipping out PR plans (which is, err, one year), businesses that have so many educated people at their disposal, new social media boo-boos are appalling.
Filed under: Corporate Social (Media) Responsibility | Tags: Asus EEE PC, dominos, Dunkin' Donuts, listening, new social media, OrCom, Organizational Communication, Southwest Airlines, UP Manila
The Web is useful, the web is cool, but like the smartest yet helpful person in your social sphere, the Web is intimidating. Even if you’ve Google regularly, or check your email daily, there’s still too much left to be explored in the Internet.