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An Organizational Communication Podcast (The First Attempt)
10.18.2009, 4:30 AM
Filed under: Technology

I just made a podcast. Jhe, Dasi, Eldin, Alwyn, and I played around with the concept of a radio show–complete with commercials, callers, and games. With no solid theme in mind (except of course, that we wanted to talk about UP Manila Organizational Communication), “The O,” with hosts Aloloe and Jheyhoe was born.

Download the 24MB podcast about Organizational Communication here.


How did we make a podcast? We:

  1. talked to you, our target listener;
  2. limited our running time to 20 minutes (this can be reduced);
  3. made a podcast outline;
  4. poured in energy to the show;
  5. practiced; and
  6. recorded and edited the podcast with a decent microphone and computer.



In our heads, we were talking to high school students, kids interested in knowing bits about the college life–particularly in UP Manila Organizational Communication. We even had a section for “Mr. O, The OrCom Guru,” to answer questions related to school life. One of the questions was about how to persuade her parents to enter this university in Manila–which totally hints that there are high school callers “listening in” the “radio show.”

But as I write, I figured that Aloloe and Jheyhoe weren’t really talking to high school students. “The O” show had a different niche. The stakeholders were Organizational Communication students in UP Manila. “The O,” was trying to keep people in the loop about the goings-on with  in the Organizational Communication program.

Don’t make the same error I did–from the onset, visualize your target listener. To make sure they understand and like your podcast, base your tone, pace, topics, and method of presentation from your listener’s perspective.

So, how long do you think your audience can listen to you? An hour is overkill, maybe 5 minutes is too short, and perhaps 10-15 minutes would be a decent number. No matter how long or short it is, make sure that you don’t waste time–and your content is definitely worth listening to.

Make a podcast outline. Note the difference between an outline and a script. With a script, your work will be so much easier by simply reading off the page. That, however, won’t make your podcast sound as engaging. Remember FM radio shows where DJs sound so candid, as if they’re really talking to you? With an outline, you’ll know your topics for discussion, and you can speak to your listeners the way you’d really phrase your sentences.

Bring in some energy to the show. I’m not telling you to be perky or hyper; rather, like any oral presentation, know when to emphasize words, speak clearly, and well–don’t let your voice be boring, since it’ll make your listeners tune in or out of your podcast.

Practice, practice, and practice. Even if you’re already a fabulous speaker, take time to practice how you’ll speak to your listeners. A podcast with so many vocal segregates, verbal deadwood, and other unappealing vocal characteristics would be hard on the ears.

Record and edit the podcast well. In this day, most computers can handle the “strain” (which is, not much at all) of recording audio. When using Audacity (aka awesome open source audio recording and editing software), a Windows XP machine only needs at least 128MB RAM and 300MHz processor; Windows Vista Home Basic needs at least 512MB RAM and 1GHz processor. Even my netbook, Carlisle (2GB RAM and 1.6GHz processor) was able to record my podcast perfectly well. Match your computer with a decent microphone (I discourage using built-in mics of laptops) and a quiet recording room–and you’re all set to make your very first podcast.

And if you can, will you please have at least a comments page for podcasts? Or a page where people can place in what topics they want next,  what voice they want to hear, among other suggestions? Even if your podcasts are based from your audience’s psychographics, you might still be missing out on details your audience feels important. Let them speak to you, too.

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7 Comments so far
Leave a comment

Hey Aloloe!

I can’t help but agree with your statements. I guess it’s that we got really engaged with the podcast making that caused that little tweak with The O’s target audience 😛

Thanks, my eternal groupmate, for making our eternal group’s meetings, preparations, and presentations really enjoyable and fabuloso ;P

Lovelots,
Jheyhoe

Comment by Jhe David

I agree that although there are softwares that can clean background noise, it’s still better to record in clean and quiet environment.

Comment by commandgetme

Even if your podcasts are based from your audience’s psychographics, you might still be missing out on details your audience feels important. Let them speak to you, too.

–Exactly what our podcast missed. Hee^^

Comment by Arven

I love our idea for the podcast, even more that we received good comments from Sir Barry. 😀 This podcast is actually light for listeners, making them listen and not necessarily overthink things.

Comment by Eldin Christian

Thank you for sharing your learnings on padcast making here 🙂 I hope that beginners would get to visit your page too because you indeed shared a lot of wonderful tips :>

Comment by Joanna Macris

Did Joanna say what I think she said? :))

Comment by arvinrazon

I still don’t approve with the Jheyhoe branding. Boo! Haha. That said, your podcast was flat out sabaw. 😛

Comment by arvinrazon




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